Kevin Bolleteau I Motion & Design
Kevin Bolleteau I Motion & Design
How to create talking points around a show embedded in culture?
To mark the return of one of the must-watch shows of 2021 and its brand new, richly diverse cast, BINGE created the Gossip Girl Edition x BINGE Lipstick Range in partnership with Karen Murell; celebrating individuality, inclusiveness and encouraging you to be exactly who you are with four shades available including
💄Rumour Has it, 💄Shade Queen, 💄Spotted: A Scandal and 💄This Just In.
We created a range of hero assets and a social competition.
The campaign was supported through earned and social activity. Strategic influencer partnerships have also been formed, including with model and actor, Christian Wilkins.