Kevin Bolleteau I Motion & Design
Kevin Bolleteau I Motion & Design
How to track and value acts of everyday help in Australia?
With the nation recovering from the emotional and financial impacts of the pandemic and natural disasters, 74% of Australians believe, now more than ever, that there is a need to help others. The reality that natural disasters are happening more often means help is growing in importance as a vital resource and will become increasingly valuable for people, communities and the nation.
NRMA Insurance has launched “The Help Economy”.
The Help Economy in 2020 consisted of 31 million ‘acts of help’ performed by people supporting others outside their homes. It includes $16 billion of value in formal help, like charity work or volunteering, and $14 billion of informal help, such as unpaid childcare, emotional support or helping others with domestic work.
We created a digital-first design approach with earned media in mind.
We told the story of the report through deconstructed type and layout. The use of negative space makes it inviting to consume. Type is embedded with type to reflect help embedded in our economy. Simple, bold graphics communicate key data points with a best-in-class data visualisation approach.