Kevin Bolleteau I Motion & Design
Kevin Bolleteau I Motion & Design
How to mark the arrival of the new six-part British crime drama series set on a submarine?
The original idea was to create the world-first underwater premiere. We wanted to partner with SeaLife Aquarium for media, influencers and fans to experience the first episode of Vigil below the surface.
We had to shift our concept to social media and earn only due to COVID restrictions coming to play.
Now more than ever Aussies are finding it difficult to switch off from family or flatmates and block out the busyness of a life lived indoors. According to recent YouGov research* conducted by BINGE, in recent times as we find ourselves spending more time indoors, 60% of the nation has lost the ability to have quiet space in their home and 62% of Australians currently have trouble switching off from family or flatmates when watching their favorite TV shows.
We created the world’s first at-home submarine viewing experience.
The SUBMABINGE’s design features will help simulate being in a submarine 300 meters under the ocean, including a real periscope to peer through, soundproof walling, a mouth opening to feed yourself (with straw holders too) and ear holes. It also features a convenient smartphone side strap. It’s ridiculous. It’s fun. It works. It’s not waterproof. Every SUBMABINGE is shipped as a flat-pack, with assembly taking less than 5 minutes.
BestAds - September 2021 - Best Interactive - Runner Up
“I'm a sucker for the genre of advertising known as dumb-funny. It's advertising that knows its place in the world. This idea, for a BBC show that takes place on a submarine, let's you view the show as if you were watching it through the periscope on a submarine. Dumb? Sure. Delightful? Most definitely.”
Mark Fitzloff, founder/CCO, Opinionated, Portland