Kevin Bolleteau I Motion & Design
Kevin Bolleteau I Motion & Design
A living case study that goes beyond the “before and after” shot inviting our audience into the process of radiation therapy.
We created a digital experience that is a step-by-step journey, demonstrating the patient pathway during treatment with VMAT at a GenesisCare centre.
Based on a real person, the 3D talking head narrates a patient’s journey with GenesisCare from first consultation to discharge in a 2-3 minute. His skin cancer progresses in a timelapse effect throughout the video. By the end, his skin cancer is gone.
The website documentary is a timeline-based experience. Users are able to navigate from beginning to end of Skin Cancer treatment, from Day 1 to Day 70. The timeline is separated in 3 milestone sections with addon content to go in-depth on some key content pillars